Schmid Studio | American Embassy School Poster Series
Be brilliant. We help make your ideas and goals real. A design firm specializing in creative concepts, brands, identity and web design.
logos, identity systems, brands, branding, graphic design, web design, web development, custom web graphics, illustration, packaging, event branding, print, print collateral, marketing, campaigns, posters, creative strategy
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American Embassy School Poster Series

lettering + illustration, recent work
About This Project

The American Embassy School (AES), located in New Dehli, India, is undertaking a rebranding effort. With a freshly updated mission statement, they asked Schmid Studio to design a series of posters that illustrate and visually convey their new message. In addition to the AES commitment of well-rounded education, the school’s relationship with India and the people of New Dehli is an integral part of their identity. One of the project challenges was to visually represent the AES mission and honor the Indian culture as part of the identity of the school and organization.
The design is inspired by the beautiful colors, textures and patterns of Indian sarees. We used the AES color palette as a foundation and created a custom background pattern.
Key phrases of the mission statement are hand-lettered in brush script and printed in gold foil.

Project elements:

  • 6 poster series
  • custom brush script
  • pattern design