BloxTrade is the world’s first full service broker for tax liens and deeds. They have created a dynamic trading marketplace that brings buyers and sellers together. With offices in New York, Colorado and Puerto Rico, they provide the personal service, technology, data, insights and expertise for fund managers, investors, lenders, and service providers.
Schmid Studio created a logo/brand concept that visually represents the most unique aspect and biggest brand differentiator of the company: a network for bringing together buyers and sellers. The buyer-side is represented by the green arrow. The seller-side is represented by the blue arrow. These two sides come together to form BloxTrade. These two visual elements also form the foundation of the brand graphics. Buyer services are color-coded green, seller services are color-coded blue.
We created a full web graphics package which included 6 slides for the home page, infographics that are used online and in print collateral, page graphics, animated images and directional graphics.
Schmid Studio also designed the user-interface for the trading screen, which is how buyers and sellers list, trade, analyze, and service pools, or blocks (blox) of tax liens and deeds.