Schmid Studio worked with the non-profit group, Colorado Springs Urban Intervention, to create a logo for the group, as well a signage campaign and installation.
The logo is designed to be edgy and flexible by allowing the group to change out photos and patterns in the block letters. They can highlight the city skyline, add photos of a recent urban project, or drop in a colorful pattern.
We also created signage for a way-finding project. CSUI hung over 100 temporary signs as an urban experiment in making our city more friendly to pedestrians. We created a template for over 100 signs with a color-coded system for different types of businesses and organizations. The signs are eye-catching and impactful yet small enough to accommodate several signs on each permanent sign post. They also needed to be easily and temporarily installed and durable in all weather conditions.
From the CSUI website:
Downtown Colorado Springs is packed with cultural, recreational, retail and dining opportunities. There are hundreds of things to do within a few minutes on foot from anywhere in the downtown core – and we can prove it.
Colorado Springs Urban Intervention is hanging almost 100 pedestrian way-finding signs downtown. Our beautiful signs, artfully designed free of charge by talented graphic designer Tiffany Schmid, point pedestrians to restaurants, bars, shops, recreation and parking. We point out the extreme walkability of our city by noting on each sign how long a walk will take. Most are just a few minutes.
This temporary colorful signage campaign is designed to get people excited about downtown, to make people aware of just how walkable the city’s core is and how easy it is to park in a garage and go the rest of the way on foot.