Schmid Studio | Inclusion University
Be brilliant. We help make your ideas and goals real. A design firm specializing in creative concepts, brands, identity and web design.
logos, identity systems, brands, branding, graphic design, web design, web development, custom web graphics, illustration, packaging, event branding, print, print collateral, marketing, campaigns, posters, creative strategy
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Inclusion University

brand identity, web + digital
About This Project

Inclusion University provides inclusive education and community services to families, schools, universities, and agencies seeking to support all people with disabilities to be active, valued, participating members.

The founder of Inclusion University is an Associate Professor and Department Chair for the Department of Special Education in the College of Education at the University of Colorado. She provides keynote presentations, interactive hands on workshops, and individual coaching for schools and families.

IU hired Schmid Studio to create a full brand for the consulting and educational company. We researched the market, clarified the end-goals and discerned the ultimate target audience. This brand and website had to appeal to educational administrators, as well as teachers and parents.

One of the challenges was to create a system by which IU could brand and distribute free informational resources. We created a letterhead template to be used on pdfs which are then uploaded to the website and available for download. When these handouts are downloaded, printed and passed around, it is clear that the information originated with and is courtesy of Inclusion University.

Project elements:

  • logo, color palette, brand pattern
  • identity package
  • social media branding
  • website design and development
  • custom web graphics package including animated slides
  • resource/PDF template